Healthcare

HEALTHCARE

MLI principals have contributed their skills in a variety of areas including, but not limited to:

A. Lead Generation & Demand Creation Services for:
1. Health plans & healthcare insurance companies offering employers, banks, carriers, third-party administrators and government entities:
a. Healthplan, individual benefits solutions and healthcare platforms
b. PPO, HMO, point-of-service (POS), indemnity, and other products, as well as specialty coverage in the form of dental, vision, and behavioral health plans
c. Group accident, life, and disability insurance
2. Healthcare IT vendors, medical equipment suppliers and diagnostics solutions providers offering academic medical centers, healthcare systems, integrated delivery networks:
a. Healthcare IT Solutions, clinical portals, health information exchanges, etc.
b. Patient care technologies, advanced visualization solutions (imaging software, etc.), Picture Archiving & Communication Systems (PACS), and more
3. Life sciences firms trying to market:
a. Genomics analysis platforms (combining human genome sequencing technology, advanced informatics, data management software and an outsourced service model), to academic and government research centers and biopharmaceutical companies
b. Portfolios of laboratory and manufacturing services to facilitate the R&D process, including discovery biology, safety pharmacology, bio-analytical services, manufacturing process R&D, clinical-trial-scale and commercial-scale manufacturing, to pharmaceutical, biotechnology and medical device companies
c. Clinical diagnostic applications, forensics, animal, food, pharmaceutical and water testing analysis to a wide range of (healthcare, other) institutions
4. Others
B. Win/Loss Analyses
C. Market Research
1. Products & Solutions (Evaluation of, or Feedback on, Robustness, Quality, Support, Functionality, etc.)
2. Sales & Marketing efficiencies (Validation of Value Proposition, Messaging, Pitch, and More)
3. Market Positioning & Competitive Analyses
4. Pricing
5. Go-to-Market Tactics
6. From Tactical to Strategic Input
D. Mergers & Acquisitions
1. Discovery of Lead Candidates
2. Evaluation of Synergies between Parties to get a Deal Done
3. Negotiations toward Agreement, Relationship Building, Corporate Diplomacy
4. Post-Merger Integration & Reorganizations
E. Corporate Mediation, Conflict Prevention & Dispute Resolution
1. Delineation of Potential for Disputes, Clarification of Interests and Objectives
2. Identification of Options and Solutions, Assessing Ramifications of Changes, Impact Analysis
3. Negotiation Building, Implementation of Processes & Policies to Circumvent or Overcome Obstacles, Facilitate Deals, Prevent Conflict or Deterioration
4. Transactional Adjustments & Relationship-Oriented Architecture Designed to Lubricate Interfaces, Facilitate Transitions & Mitigate/Neutralize Conflicts
5. Seeking, Embedding Value, Health, Growth, ROI, at all Steps of Interventions
6. Facilitation & Transition Management for Successful Ventures, Final Adjustments and Memorialization of Agreements